The challenge: The Artisan design team was tasked with creating a temporary display tower—following the shape of a previously produced permanent display that showcased the iconic Febreze bottle shape—while also creatinv a portable display that could be easily positioned in different shopping aisles at retail stores other than the air freshener/home care section.
The solution: Our creative team developed a semi-permanent design using materials that were lightweight, durable and significantly reduced production costs. This allowed Febreze to produce more displays and extend the original retail store coverage plan to include additional outlets.
The results: The program was so successful that Artisan manufactured additional Febreze display units on top of the original production run to keep up with consumer demand. As well, we were able to secure incremental off-shelf real estate capacity in Shoppers Drug Mart.