gaming the display system
modular in-line retail solution
The challenge: When they engaged our team, Best Buy was operating their standard and 2.0 version retail formats, but lacked standardized fixturing and layouts after rebranding some of their Future Shop locations and streamlining under one retail banner. This created major in-store consistency issues, until our team offered solutions.
The solution: Working closely with the brand and retailer, our team designed and developed a scalable, modular concept built on our own universal platform that would work across all retail footprints and fixture formats. This modular approach allowed PlayStation to configure and budget for store-specific shelf displays and achieve economies of scale that were created within the component-driven system. To address the need for adaptability in the planogram, dependent on available linear footage and individual store sales, Artisan developed a solution available in four-foot increments for maximum flexibility. Despite having four different fixture platforms in store, our team was able to devise a universal adaptor that would work to standardize the platform on which Playstation could configure their planogram.
The results: Once the platform was standardized, we were able to create a component-driven offering allowing for maximum flexibility to meet store-specific planogram requests, pre-determining and planning custom site roll-out kits from a developed library of available merchandising and marketing support components. This execution was so successful that it was scaled and replicated throughout the U.S. market the following year.
intrigued by the PS4 story? let’s create the same kind of retail display magic for your brand
The SONY PS4 case study is just one of our many retail display success stories. Let’s arrange a call to discuss how we can deliver similar results for your brand.
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