Verbatim Pink Matters Display

The objective – donate proceeds, showcase product line up

Comprehensive campaign sees Verbatim donate a portion of proceeds from sales of each item in its specially-assembled new PINK Matters! collection of data storage and computer peripheral products.

Donations to Susan G Komen, Canadian Cancer Foundation and Canadian Cancer Society in support of breast cancer research.

Support program with high impact merchandising vehicle.

The approach – standing out with traditional not-for-profit colours

This cause based marketing campaign uses the widely known visual mnemonic of the pink ribbon as the anchor for the concept

The pink saturation of this piece cuts through the color palette of the retail environment with high contrast

This charitable cause is widely supported and when referenced in-store was a key component in generating awareness

Consumer understands that by purchasing these Verbatim products a portion of the sales go to support a great cause

The thinking – “Save your memories while helping a great cause”

This PINK Matters! 2010 – 2011 campaign marks the first time Verbatim has participated in such a broad-scale charitable fund-raising and promotional drive.

Consumers are encouraged to “Save your memories while helping a great cause”

Verbatim participates in Staples Canada’s retail promotions to help further boost sales and donations for breast cancer research and community outreach projects.

Verbatim designed special ad inserts to drive appeal for products and consumers to stores to purchase these Verbatim Pink Products and help a great cause.

The results – high brand awareness, high contributions to not-for-profit

Pink displays are outstanding vehicles to increase Verbatim brand awareness

Campaign is supported by press releases announcing displays and products to displays in store to weekly flyers and web promotions driving traffic to stores

Donations for Breast Cancer Research continue to grow beyond $15,000 through sales of the various pink products on the display

Nearly $200,000 in Pink Product incremental revenue

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The objective – donate proceeds, showcase product line up

Comprehensive campaign sees Verbatim donate a portion of proceeds from sales of each item in its specially-assembled new PINK Matters! collection of data storage and computer peripheral products. Donations to Susan G Komen, Canadian Cancer Foundation and Canadian Cancer Society in support of breast cancer research. Support program with high impact merchandising vehicle.

The approach – standing out with traditional not-for-profit colours

This cause based marketing campaign uses the widely known visual mnemonic of the pink ribbon as the anchor for the concept The pink saturation of this piece cuts through the color palette of the retail environment with high contrast This charitable cause is widely supported and when referenced in-store was a key component in generating awareness Consumer understands that by purchasing these Verbatim products a portion of the sales go to support a great cause

The thinking – “Save your memories while helping a great cause”

This PINK Matters! 2010-2011 campaign marks the first time Verbatim has participated in such a broad-scale charitable fund-raising and promotional drive. Consumers are encouraged to “Save your memories while helping a great cause” Verbatim participates in Staples Canada’s retail promotions to help further boost sales and donations for breast cancer research and community outreach projects. Verbatim designed special ad inserts to drive appeal for products and consumers to stores to purchase these Verbatim Pink Products and help a great cause.

The results – high brand awareness, high contributions to not-for-profit

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Point of Purchase

Display Decor Printing+