The objective – launch a product the market has been waiting for

Launch innovative new Clip-​IT USB drive

Leverage strong press coverage in retail environment

Position as ideal solution for Mini Back to School (youth) as well as Back to Business (business professional) selling period

The approach – big, bright, demonstrating usage

Large oversized bright and vibrant colours appear on the header of the display to show an enlarged real life example on how easy it is to take this USB drive with you

Sides reinforce the notebook paper and clip-​it easy functionality– indicating this is product was very easy to use

The thinking – catch the eye

Photography and pop offs are eye catching and engaged the shopper even if they were not shopping for a USB Flash Drive

Bright green background draws the eye from across the store

Clip-​It USB drives offer bright vibrant colors (pink, orange & blue) for a youth audience and also offers black, white and red for the professional consumers as well

Shopper can quickly take one look at the drive on the display as well as the photography of the product in use and relate to how easy and fun this product can be in their own daily digital computing life

The results – four times anticipated results

This display has surpassed both expectation and forecasts by a multiple of more than four times.

Retailer has already agreed to move this product from a promotional SKU to several colors and capacities for placement in their standard planogram, continuing throughout 2011.