The objective – showcase SKUs in a new way

House Sharpie markers (fine and ultrafine), open-​stock, on the floor

Allow the customer to pick and choose the options of colours that they prefer

The approach – small footprint, easy to set up

Sharpie’s display merchandises a large number of SKUs while maintaining a small footprint

Displays arrive on location fully assembled and stocked making it a simple in-​store execution

Pricing is listed on the display results in no additional required price pouches

Offers a tester area for the markers, which prevents the customer from writing elsewhere

Slots in the tubes are designed for easy re-​stocking by store staff, with the elimination of pegs

The thinking – unique display, high on the need to demonstrate brand relevant “expression”

Shape and graphics scream “expression”

Different images of where and how Sharpies can be used and how consumers can express their individual style create attention

Leader pop-​off shows two different tip types and offers the opportunity to purchase personal mix of colours

Multi-​layered structure, graphics, and variety of substrates seize the consumers attention by giving them a unique, expressive piece on the floor

The results – $175,000 in incremental sales

Over a three-​and-​a-​half month period the store unit sales achieves 136,000 markers

Sales equal around $175,000 in incremental retail sales that did not previously exist.

The display gives a fresh look for a classic brand, promoting the variety of colours that Sharpie offers