The objectives — make shopping for stationary fun!

To drive incremental sales & margin into mature business essentials category by: — Offering new, high impulse assortment of business essentials to customers — Driving engagement and interest through a unique presentation & unexpected shopping experience

The thinking — recreate the candy buying experience

Rotationally molded base w/​a 3/​4″ melamine table top & custom powdercoated metal bins. Interior components made using expanded PVC & PETG. Interior graphics printed 4 colour process on 15 pt transvinyl and header (screen printed 4/​0 onto 4mm sintra. Inner structure is 1 – 1/​4″ tubular metal frame.

The results

Staples cannot disclose financial data but reports being very pleased with its performance. It has generated notable incremental sales and margin in a mature category (despite macro economic pressures) and customer feedback has been extremely positive.