The objective – impress with GWP that matches the display

Promote Rogers GWP (Gift with Purchase) program whereby each new Rogers customer would receive a “red” gift box with a surprise gift inside

Tie-​in the silver foil decor that was being used for the holiday season in-​store

Make gift box identical to the gift received by the customer – just larger than life.

The approach – clear, simple, powerful

Clear statement of a free gift box placed predominantly at the front of each retail location draws customers into the store

Gift box replicates actual GWP packaging

Display pillar creates eye-​catching form that “jazzed” up the merchandiser without overwhelming it

Call-​out focuses on three eligible devices that result in a GWP. This is achieved by placing PETG pop-​offs of the handsets in the header portion creating a “wow” without taking away from the gift box

The thinking – multi-​functional display

This display is both a decor element for the holiday season and a campaign element supporting the GWP program.

The results – third highest number of card activations ever

Holiday sales are up over the previous year – so much so , that allocation of GWP handsets are sold-​out prior to the end of the campaign in most retail locations.