In partnership with our friends at Publicis Toronto

The objective – drive awareness of high tech promotion

Drive awareness and attract consumers to Rogers holiday HD box promotion.

The approach – unique design, arresting concept

At 5’ high and presenting an unusual design, the Rogers HD promotional standee immediately draws in the consumer

Many consumers mistake the faux TV & HD terminal for the real thing

Inventive use of colour-​on-​PETG, die cut to extend above an beyond the television itself creates the illusion of live hockey action leaping out of the set

Tying these elements together is a dramatic, sweeping PETG sash laced with snowflakes and stars evocative of the season

At the very centre of the standee is an oversized Christmas ornament featuring the promotional offer compelling consumers to “switch today”

The thinking – premium look connects with the brand

Holiday season is a time when consumers are shopping in large numbers for big ticket items

Combination of compelling offer and innovative illustration of the Rogers HD experience provides retailers a powerful tool in generating intrigue and sales

Represents a component of a broader retail campaign supporting Rogers HD during the holiday season. It leverages key creative & messaging cues along with strong Rogers branding

The results – third highest number of card activations ever

Units are widely distributed throughout Ontario and Atlantic Canada, consistent with the Rogers cable ‘footprint’

Qualitative Feedback from retailers has been exceptional