The objective – showcase the shine factor of the product

Focus on the shine factor of Revlon Colorburst Lip Gloss & Lipstick – offering 15 shades of high impact color with just one swipe

The approach – sheen establishes upscale look

The large 3D product factice stands out when looking at the floor display

Also features the printing of the frosted ink in a diamond pattern on the front panel of the display and the cap of the 3D product factice that mimics the diamond pattern on the cap of the actual product

Black is used extensively in the display and graphics that allowed for the color to stand out more

The thinking – clean lines create premium feel

The display is all about color opting for modern, clean lines

A significant amount of black is used to make the colors stand out more

This program, along with many other Revlon initiatives, further assists in establishing the retailers as a “go to” destination for innovative

Lip Gloss and Lipstick products

The design provides a clean, eye-​catching, glamorous and high-​end display that makes shopping for lip products both fun and easy which helped reduce shopper frustration

The display is designed with a small footprint in mind to achieve maximum product impact at store level and with minimum clutter

The results – brand growth and innovation

Program secures additional growth for Revlon in an extremely competitive Lip Gloss and Lipstick category

Firmly establishes Revlon as a true innovator in this category and for long lasting properties

Sets the Revlon display apart from the multitude of other competitive cosmetic displays, which are all, vying for consumer attention