The objective – demonstrate a better mascara

Show how Revlon’s new brush provides a big, thick, long lash look

Highlight Revlon’s Grow Luscious Mascara offers consumers mascara with lash extending fibers that instantly lengthen and plump lashes.

The approach – made for the long term

Display uses various shades of teal to highlight the product factice

Shades work together in creating a multi-​tiered component to the display to add contour and create interest

Front panel complete in foil material to replicate the sheen on the actual product and provided a dramatic background for the pegged product

The thinking – clean lines create premium feel

The display is all about color opting for modern, clean lines

A significant amount of black is used to make the colors stand out more

This program, along with many other Revlon initiatives, further assists in establishing the retailers as a “go to” destination for innovative

Lip Gloss and Lipstick products

The design provides a clean, eye-​catching, glamorous and high-​end display that makes shopping for lip products both fun and easy which helped reduce shopper frustration

The display is designed with a small footprint in mind to achieve maximum product impact at store level and with minimum clutter

The results – brand growth and innovation

Program secures additional growth for Revlon in an extremely competitive Lip Gloss and Lipstick category

Firmly establishes Revlon as a true innovator in this category and for long lasting properties

Sets the Revlon display apart from the multitude of other competitive cosmetic displays, which are all, vying for consumer attention