The objective – launch exclusive new technology

Launch K-Swiss’s Tubes Sole Technology exclusively in Athlete’s World stores nation-​wide

In-​store component was supported by national print, out-​of-​home and in-​theater campaigns

The thinking – big colour, standout display

High contract color palette used in the design of this campaign grabbed significant attention within the primarily white environment found in Athlete World retail locations

PETG “tubes” feature both real and print examples of the shoes, breaking this shoe away from the clutter of the traditional shoe wall

The approach – 

The results – exceeding expectations

Creates a large enough sales spike that the life of the elements were extended and additional components were ordered

Slated to be in-​store for one month is placed in some locations for as many as three months