The objective – double exposure for snack food product

Introduce Dare RealFruit to a non-​traditional area of the store

Secure space in both the snack food category as well as the fruit and vegetable aisles wherever possible

Generate more brand awareness for product in new area of store

Support their point of differentiation over other snack foods as a 100% real fruit/​natural and healthy choice

The approach – creating an orchard basket

Design of this display revolves around an orchard basket display

Header is made from 200 E-​flute corrugate and is rod coated green on the backside and litho mounted graphics on the front

Includes an optional insert that fits inside the basket to lower the product count per display

Unique shape and bushel basket draw in the consumer

High impact graphics with images of fruit strongly relates to the Dare RealFruit packaging design — made with real fruit, no artificial colours, no artificial flavours

Features a sustainable design using less corrugated and completely recyclable materials which speaks to today’s environmentally conscious consumer

The thinking – connect the brand with a sense of “natural”

Desired result was generating consumer awareness of the products natural ingredients

Using the real bushel basket with the “tree truck” base and “tree leaf” header effectively communicates the products relation to Mother Nature

The results – increased sales and secondary placements

Sales in the RealFruit Gummies category have increased 34% over this time last year and 22% more than this years forecast

This display offers a secondary in-​store location to increase consumer and brand awareness for future sales growth

Designed for one-​time use, the success of the display program has seen the expansion of this program from one season to the entire year