The objective – create a powerful, luxury brand image

Create a powerful luxury branded piece that conveyed the quality of Corzo’s refined tequila

Generate the smallest footprint possible both vertically and horizontally

Match the exact spine dimensions of the bottle

Make the bottle the “hero”

Develop a display to act as the beautiful stage on which the product performs

Make space for clear brand messaging, larger than the font seen on the bottle itself

Include a lighting option to assist with definition when used in darker environments

The approach – light and shape demonstrate quality

The Corzo bottle modifier showcases the premium quality, utilizing shapes and clean lines that compliments the shape of the bottle

Ambient light behind the bottle and a light beam on the logo allow it to stand out in an often dark bar environment

Raised metal shelf elevates the bottle to a higher level among other bottles on the shelf, expressing dominance

Shelf mimics the iconic spout of the Corzo bottle. Also allows for easy removal and replacement of bottle during use

High intensity lighting does not heating the product

The thinking – meet needs of consumer and bartender

By standing out on a crowded shelf in a bar environment, the unit draws the attention of the consumer

Different lighting elements allow the bartender to locate, retrieve and replace the bottle with ease

The results – significant sales increase

This glorifier is directly linked to significant on-​premise sales lifts for the Corzo brand