The objective – better awareness through counter displays

Raise awareness of Citibank’s Global Transfer product

Increase number of Citibank customers who use the Global Transfer service

The approach – high impact visuals create interest

Place displays in strategic location at key customer service areas

Utilized a highly specialized and complex, distortion pre-​print formed into a globe-​style sphere

3D globe is a high impact piece, instantly grabbing customer attentions and enticing them to ask questions or take away information about the product

Display ties into in branch signage programs as well as numerous out-​of-​home supporting campaigns

The thinking – get attention quickly

Grabbing customer attention at the bank can be a challenge when the traditional branch visit is short

Use of a dimensional element such as the globe generates an unorthodox point of differentiation in a traditionally sterile environment

“Jolt from the norm” creates a new, approachable means of providing new product information