Reebok - HexRide LaunchObjectiveReebok Canada was seeking to maximize its presence for the Canadian launch of the HexRide shoe at Athlete’s World. The campaign needed to focus on creating a connection between performance and lifestyle with an emphasis on the visual identity of hexagonal shapes in the sole of the shoe.

Solution

Artisan Complete developed a variety of innovative retail displays including window graphics, merchandising towers and wall and counter displays that were used to draw the attention of shoppers to the hexagonal shape. ResultBased on the success of the launch, Reebok has engaged Artisan as its retail agency for several new projects being developed for 2008 and 2009. 

“HexRide has been a very successful launch for Reebok in Canada, thanks in part to the great work done by Artisan. Our sales of HexRide in the first month since launch have definitely exceeded expectations, and feedback from the field and our retail partners have been very positive.” – Marketing Manager, Footwear and Apparel for Reebok Canada