For the 2007 holiday season, Bluenotes wanted to explore an imaginative way to showcase product in their regular window display and communicate the holiday seasonal promotion throughout their store environment.

• Artisan Print+ developed a debossed 4/0 window frame poster out of foam core to give it a three-dimensional look with themed graphics for the holiday promotion. The debossed frame both highlighted the artwork and also provided an authentic look for the overall poster attracting shopper’s attention from outside the store.
• To accommodate the product that was to be displayed in the window, a specially designed printed brace was attached to the window posters with 51” long dowel that securely held all products that were hung from the window posters for the entire promotional period.
• Custom designed snowflake cutouts were produced with our state-of-the-art digital die-cutter and hung from the foam core letter displays to help create the holiday theme.
• 4/0 screen-printed aisle signs were also located throughout the store to communicate the holiday promotion.
• We provided kitting and distribution services to Bluenotes stores across Canada.

The client was very pleased with the execution and outcome of the promotion. All store kits were delivered on time and stores saw a sales increase during the promotional period.