The future of POP (both traditional and digital) will be dramatically impacted by the coming wave of measurable data available to marketing decision makers in the store environment. Learn from industry leaders Arbitron and Target about Channel Red; an effective in-store digital channel, along with broad syndicated research and measurement techniques.

Rob Winston is responsible for Arbitron’s overall customer satisfaction and sales in Southern California. He regularly conducts brainstorming, marketing, programming and sales training sessions to help his clients profit from the rich variety of data his company provides, including radio ratings, Scarborough local market consumer data and a number of software applications. He was recently awarded Client Service Representative of the Year in his career at Arbitron.

Chris Borek is responsible for Channel Red, Target’s in-store digital marketing arm. With over seven years experience at one of America’s largest and most respected retailers, Chris will be able to provide a great deal of insight into the evolving nature of POP communications.