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Press Releases
Artisan Complete Recognized for Excellence in Retail Merchandising, taking Home a Second Prestigious International Display of the Year.
The annual global competition recognizes the very best in visual merchandising point-of-purchase campaigns for brand marketers, retailers and agencies
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MARKHAM – March 15, 2010 – Artisan Complete walked away with 9 statuettes and 1 crystal award at last week’s POPAI Outstanding Merchandising Achievement (OMA) Awards Gala, honoring the most innovative and effective marketing at-retail programs.
An international contingent of merchandising designers and manufacturers compete for the coveted International Display of the Year. OMA displays are judged based on the displays’ objectives, design and engineering, shopper engagement, retail experience and sales and brand performance results. More than 450 entrants from over 100 companies were adjudicated in 26 industry categories.
“Our incredible team of designers and production staff have once again proven their strength and capabilities to create at-retail marketing tools that are effective, impactful and results focused”, states President, Peter Balzer. “I am so proud of Artisan to be recognized once again as a world leader in the design and production of in-store solutions.”
Artisan Complete won 9 OMA awards for their point-of-purchase displays. Additionally, Artisan Complete was awarded Display of the Year in the temporary category.
This year’s POPAI (The Global Association for Marketing At-Retail) OMA Awards were held in conjunction with Globalshop 2010, at The Sands in Las Vegas. The tradeshow showcases the latest in retail strategy, design and technology.
About Artisan Complete
Artisan Complete is one of North America’s largest providers of retail communication solutions, offering creative and production services for static, digital and interactive POP signage and display. Through the manufacturing capabilities of Artisan Print+, the design and marketing services of Artisan Retail we offer comprehensive in-store marketing solutions for brands, retailers and their agencies. Visit us at www.artisancomplete.com
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For Additional Information, Contact
Kris Matheson Director, Sales & Marketing Artisan Complete 100 Bentley Street Markham, Ontario L3R 3L2 905 475 2860 x276 kris.m@artisancomplete.com
Staples Canada Awards Artisan Complete Signage Vendor of the Year
Staples Canada Awards Artisan Complete Signage Vendor of the Year
Office supply giant recognizes their suppliers for dedication and customer service.
MARKHAM – April 15, 2010 – Artisan Complete was honoured with the STAPLES Canada Signage Vendor of the Year Award during the annual Canadian Vendor Awards held at the Toronto Congress Centre on April 13, 2010
STAPLES recognized Artisan Complete for its commitment to delivering in-store merchandising signage and permanent décor elements. Special mention was given to Artisan’s creative talents as well as ability to meet critical timelines in production.
“Our partnership with STAPLES Canada is valued by the entire organization from design through manufacturing and installation. We are honoured to receive this award and look forward to surpassing Staples’ expectations in the years to come,” said Edwin Lemieux, Vice-President of Operations.
About Artisan Complete
Artisan Complete is one of North America’s largest providers of retail communication solutions, offering creative and production services for point-of-purchase signage, display and decor campaigns. Through the manufacturing capabilities of Artisan Print+, the design and marketing services of Artisan Retail we offer comprehensive in-store marketing solutions for brands, retailers and their agencies. Visit us at www.artisancomplete.com
About STAPLES Canada
Founded in Toronto in 1991, STAPLES Canada Inc. is Canada’s largest everyday low price supplier of office supplies, business machines, office furniture and business services for the small business and home office customer. The chain operates stores in all Canadian provinces under the banners STAPLES® and Bureau en GrosMC. Marketing Magazine’s Marketing/Leger 2008 Corporate Reputation Survey ranked STAPLES Canada/Bureau en Gros number one among Canada’s top 100 companies surveyed. The company employs over 13,500 associates serving customers through more than 300 office superstores, catalogue, and e-commerce. STAPLES Canada/Bureau en Gros is committed to making shopping easy by offering customers three convenient ways to shop: online, by catalogue and in-store. More information is available at www.staples.ca.
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For Additional Information, Contact
Kris Matheson Director, Sales & Marketing Artisan Complete 100 Bentley Street Markham, Ontario L3R 3L2 905 475 2860 x276 kris.m@artisancomplete.com
Artisan Complete Is #1 In Canada For Outstanding Marketing At-Retail
Point of purchase campaigns take home 19 visual merchandising awards at GlobalShop 2009.
MARKHAM - April 7, 2009 – When the North American retail industry gathered for its annual GlobalShop trade show in Las Vegas in late March, Artisan Complete was once again the top Canadian supplier of retail communications solutions. The company was handed 19 Outstanding Marketing at Retail Achievement (OMA) Awards, the most of any Canadian company and second in North America.
“This is a big win for Artisan and more importantly for our clients,” said Kris Matheson, Artisan’s Director of Sales and Marketing. “The OMA Awards are a great reflection on Artisan’s design and manufacturing capabilities and are particularly important because they are based on the business results we deliver for our clients."
”The 19 awards included 6 gold, 7 silver and 6 bronze, and spanned all categories including permanent, semi-permanent, temporary and digital display. The awards are shared with 17 Artisan clients including Microsoft, Hershey, Staples, Universal Studios, Red Bull, PromotivateLP, Specialized Bicycles, Rogers, General Mills, Johnson & Johnson, Sanford, Studio Licensing, Scott’s, Molson, Home Hardware, Diageo and the LCBO.
In addition to the strong overall performance, Artisan Complete’s digital merchandising team swept an entire category, taking home a bronze, silver, and gold medal for non-interactive experiential content. Trophies went to on-premise campaigns for Smirnoff and Heineken, and to an in-store wine promotion for the Liquor Control Board of Ontario.
The OMA Awards are judged by members of the retail marketing community including brands, retailers, agencies and suppliers. They are organized by POPAI, The Global Association for Marketing At-Retail and were announced as part of GlobalShop 2009 at the Sands Convention Centre in Las Vegas.
About Artisan Complete
Artisan Complete is one of North America’s largest providers of retail communication solutions, offering creative and production services for static, digital and interactive POP signage and display. Through the manufacturing capabilities of Artisan Print+, the design and marketing services of Artisan Retail and the digital expertise of Artisan Live, we offer comprehensive in-store marketing solutions for brands, retailers and their agencies.
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Contact
Kris Matheson
Director, Sales & Marketing
Artisan Complete
100 Bentley Street
Markham, Ontario L3R 3L2
905 475 2860 x276
kris.m@artisancomplete.com
Speaker Series Examines How Brands and Retailers Can Get The Best Value For Their Marketing Spend
Important strategies outlined that help Marketers make the most of changing markets and shrinking budgets.
MARKHAM – October 14, 2008 - Last week marked the third quarterly Speaker Series for retail communication solutions provider Artisan Complete. With a packed house, business strategist and “growth guru” speaker Rick Spence explored the lessons to be learned from our current economic situation and strategies brands, retailers and agencies can employ to grow market share.
“Uncertain times can shake up markets,” said Spence. “But they also present tremendous opportunities to marketers who focus on three basic goals: truly understanding their target audience, offering superior value, and out-hustling the competition.”
Rick Spence, a Toronto-based writer and Marketing consultant, specializes in helping entrepreneurs grow their businesses. As editor of PROFIT Magazine for 12 years, Rick currently writes regular columns on entrepreneurship and related issues for the National Post, PROFIT and MoneySense magazines. In this session, Rick covered the strategies for success during an uncertain economy. He outlined the steps Marketing professionals can undertake including ways to target their market more precisely, more impactful merchandising techniques they can employ and the importance of campaign measurement in order to respond to market shifts.
Above all, he urged marketers to mobilize all their staff in fighting back against negativity and economic weakness. “Your whole team is waiting to get involved in this,” he said. “Whenever there’s an overarching problem that threatens the whole organization, everyone feels more engaged, energized and stimulated.”
Connecting key players and industry experts in a networking and educational experience, Artisan Retail’s Speaker Series offers the latest perspectives on in-store merchandising. It provides a forum for discussing the issues and strategies surrounding the latest POP trends that affect brands, retailers and agencies at-retail presence.
About Artisan Complete
Artisan Complete is one of North America’s largest providers of retail communication solutions, offering creative and production services for static, digital and interactive POP signage and display. Through the manufacturing capabilities of Artisan Print+, the design and marketing services of Artisan Retail and the digital expertise of Artisan Live, we offer comprehensive in-store marketing solutions for brands, retailers and their agencies.
Visit us at www.artisancomplete.com
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Contact
Kris Matheson
Director, Sales & Marketing
Artisan Complete
100 Bentley Street
Markham, Ontario, L3R 3L2
905 475 2860 x 276
kris.m@artisancomplete.com
Artisan Complete Recognized for Excellence in Digital Signage
Pioneering new product wins big at annual awards competition.
MARKHAM – October 27, 2008 - The Digital Signage Group, recently bestowed Artisan Complete with a DIGI Award in recognition of the Best Audience Measurement Product for their nCAPSULE, the first deployment of the nCAP product. An industry renowned digital merchandising solution, nCAPSULE is an all-in-one interactive digital unit that attracts, engages and interacts with shoppers. Programmable and monitored remotely over a secure wireless connection, nCAPSULE features groundbreaking facial detection software that enables the client to measure how many people look at the display and for how long, by gender and soon by age group.
“The nCAPSULE deployment opened the door to a new generation of intelligent digital signage applications”, notes Stephen Ghigliotty, Artisan’s Director of Digital Merchandising. “When we combine the awareness of what content is playing with who is looking and for how long it is a straight and short path to continually optimizing the marketing messages for our retail clients.”
“The analysis of data from BroadSign’s triggered content playback reports combined with CognoVision’s AIM software output embedded in our product shows distinct patterns emerging over time; giving us unique insight into shoppers’ behavior that previously was the domain of expensive and awkward in-store research. We have replaced clipboards and field staff with continuous and anonymous streams of very valuable data that allows us to customize interactive content on the go, thus increasing both the sales volumes and the brand awareness.”
The DIGI Awards recognize outstanding integrators, content providers and product manufacturers of digital signage. The competition honoured winners in seventeen categories, ranging from Retail and Corporate, to Judges’ Choice. Winning teams were invited to present their knowledge on what it takes to implement a winning digital signage project. Judges for the awards competition this year included Alan Brawn (Principal, Brawn Consulting), Lyle Bunn (Principal, Lyle Bunn Consulting), David Keene (Executive Editor of Digital Signage magazine) and the DIGI Awards Chairman. This year, the awards ceremony was held at the Digital Signage Show in New York City. Offering strategic, marketing and technical business solutions for digital signage customers, the show takes an in-depth look at how this technology can bring increased revenue and improve customer experience at any organization.
This win only adds to the industry recognition nCAPSULE is currently garnering including a presence on the cover of the latest P.O.P Design magazine and accompanying article detailing its debut installation at a retailer in Toronto. Coupled with uncertain economic times when brands and retailers need to show accountability for marketing spend and demonstrate a clear return on investment, nCAPSULE is a measurable, inexpensive and effective way for brands and retailers to connect with their consumers and set themselves apart from the competition.
About Artisan Complete
Artisan Complete is one of North America’s largest providers of retail communication solutions, offering creative and production services for static, digital and interactive POP signage and display. Through the manufacturing capabilities of Artisan Print+, the design and marketing services of Artisan Retail and the digital expertise of Artisan Live, we offer comprehensive in-store marketing solutions for brands, retailers and their agencies.
Visit us at www.artisancomplete.com
About The Digital Signage Group
The Digital Signage Group is a specialty aggregator 100% focused on Digital Signage. We assist Integrators, Creative Teams and other Channel Partners with project consulting and coordination, along with providing a complete line of specialized software and hardware solutions for diverse digital visual messaging applications. Additionally, we co publish the Digital Signage Resource Directory and Digital Signage Magazine.
More information is available at www.tdsg.net
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Contact
Stephen Ghigliotty
Director of Digital Merchandising
Artisan Complete
100 Bentley Street
Markham, Ontario,L3R 3L2
905 475 2630 x 224
stephen.g@artisancomplete.com
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