Digital Point of Purchase
Technology is always changing. But one thing remains the same: Digital media is becoming a bigger part of the retail experience every day.
Artisan Complete builds digital platforms that deliver incredible digital experiences. We are experts in digital POP. Our core competency is fabrication and hardware installation. Artisan Complete works closely with trusted external resources to develop content and has the know-how to make it run.
Smart Phones & Quick Response (QR) Tags
QR Tags are quickly becoming the most effective way to connect shoppers with digital experiences. A QR Tag is a bar code that communicates a digital message to a smart phone via a photograph. We just print your QR Tag on your project — it’s that simple and they’re free!
A QR tag can deliver product information through SMS/texting, or redirect a shopper to a website. QR tags are a great way to promote in-store contests and couponing.
Many Android, Nokia, and BlackBerry phones come with pre–installed QR Tag readers; iPhone users can download a free app.
A few tips to make your QR code program successful:
The larger the QR code is, the better. Making it larger results in a tag that is easier to read by your scanner/reader app. Make the code as large as possible within the available space, it is recommended to use a minimum size of 32mm x 32 mm (1.25 in. x 1.25 in.).
When creating a code, be sure to use good contrast between the background and the bar colour on a light background. Black and white will always be the safest bet. If you have to use colour, avoid cyan or magenta.
Each QR code requires a margin or “quiet zone” around it to be used. A rule of thumb for this margin is to use a four-module wide margin on all sides. A module is the smallest pixel element of a QR tag.