Design & Engineering
Point-of-purchase design demands a holistic approach that combines creativity, aesthetics, production expertise, and applied shopper insights.
Our creative team consists of three specialized departments: graphic design, structural design and industrial engineering. The combination of these three departments contributing to an integrated design process is the foundation of Artisan Complete’s design capabilities.
Three Creative Departments
Artisan Complete regularly collaborates with global brands and leading agencies. Our creative team’s work is consistent with the best creative.
Our graphic designers intuitively understand that in-store marketing is just one part of a bigger picture whose different elements must all work together; consequently, they create solutions with incredible aesthetic flexibility.
Structural design and engineering is focused on creating temporary and semi-permanent POP. Using CAD programs and bravado, our designers sculpt light-weight materials into industrial origami capable of withstanding the demands of a retail environment.
Our industrial design department fuses aesthetic design principles with applied science to create permanent solutions. Their concepts take into account production efficiencies, material benefits, the shopper, and your budget.
The Substitute Creative Department
Advertising and design agencies determine their own level of involvement in our process. This can range from simply passing us a style guide or as involved as contributing to creative meetings and applying artwork to provided die-lines.
Participatory Design Process & Designing Horses
Note: We customize workflow for more complex projects involving digital projects and extened perminent display fabrication.
Project Definition
The design brief is
hashed out between
the client and an
account services
representative.
Department Assignment
Departments involvment is determined by project needs.
Joint Creative Meeting
Ideas and experiences contributed
between disciplines are evaluated at
the same time. A direction is agreed
upon and possibilities are discussed.
Concepts are measured against effective POP principles.
Designing
Each designer is able to think, plan and design independently. This ensures everyone has a sense of full and joint responsibility for the work.
As the saying goes; a donkey is a horse designed by a committee. We design horses.
Review & Prototyping Cycles
Internal
Team Concept
Review Cycle
Client
Concept
Review Cycle
Client
Prototype
Review
Full colour
prototypes
available
Concepts are reviewed by our Estimating Department to ensure that production costs fall in line with the budget outlined in the project brief.
Designs are measured against effective POP principles.
Engineering Files are Finalized
Production
drawings
finalized.
Dielines
finalized.
Artwork Files are Finalized
Artwork is applied
to dielines and
delivered to our
prepress
department.
Or Agency Creative Departments apply custom art work.
Artisan Complete Production
Production files are delivered to Artisan Complete’s production facilities.
Learn more about our production capabilities.
