Target has announced plans to open small boutiques in its stores. The first series of boutiques will open in May and run for an initial 6 weeks with plans to repeat the program in the fall. Five small retailers will be featured in the first round including; Polka Dog Bakery, a Boston based pet food… Continue Reading

John St. produced these social media spots promoting Zeller’s final holiday season sale, aptly named the “Festive Finale”. As most of you will know, Zellers will be closing up shop and making way for Target to make it’s grand entrance onto the Canadian retail stage in the coming months. I’d love to… Continue Reading

I’ll be off to Chicago for the majority of next week (October 17th — 20th) attending the 2011 Shopper Marketing Expo hosted by The Path to Purchase Institute at the Navy Pier conference facilities. There are nine individual seminar tracks including; Digital Path to Purchase, Fueling Creativity, Best Practices/​Big Picture, Shopper Insights 101,… Continue Reading

Canadian coffee and donut slingers, Tim Hortons have started to use unique QR tags for each of their 3000+ national locations. Specifically, they are using them to collect customer satisfaction information on a store-​by-​store basis. The tags appear at the cash and on a cling-​vinyl sign posted at or near the entry. Once… Continue Reading

I’m really interested in what the good people over at Vision Critical are doing using virtual shopping interactive applications to harvest insights. Have a look for yourself. Great environment to test point of purchase placement and design in an easy format that can be customized retailer-​by-​retailer.