Posts about Retail Insight

Shopperception

Microsoft Kinect and In-​Store Shopper Tracking

If you’ve been following this space over the last few years, there have been dozens of great hacks created using Microsofts Kinect gaming senosr for the Xbox 360. Beyond it’s original gaming intent, we’ve seen it used for such things as creating a shopping cart that follows a disabled shoppers through a grocery… Continue Reading

How-do-colors-affect-purchases

Colours Influence Purchase Behaviours

I stumbled on this vivid infographic from Kissmetrics. This is certainly worth studying and considering when you develop your next in-​store project. Colour and Marketing. Colour and Branding. Colour and the Consumer. Other Influences and Overall Design. The Element of Time. Power Words.

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Under the Influence by Terry O’Reilly

Click here to listen to a great 27 minute CBC podcast by Terry O’Reilly highlighting the differences between male and female shoppers. There are a host of insights that can be easily applied to your practices when managing the gender gap in-​store. The podcast is also available for purchase in the iTunes store.… Continue Reading

The Shops at Target

The Shops at Target. In Canada?

Target has announced plans to open small boutiques in its stores. The first series of boutiques will open in May and run for an initial 6 weeks with plans to repeat the program in the fall. Five small retailers will be featured in the first round including; Polka Dog Bakery, a Boston based pet food… Continue Reading

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Zellers Holiday Curtain Call

John St. produced these social media spots promoting Zeller’s final holiday season sale, aptly named the “Festive Finale”. As most of you will know, Zellers will be closing up shop and making way for Target to make it’s grand entrance onto the Canadian retail stage in the coming months. I’d love to… Continue Reading