Posts about Production

How Ink Is Made

A friend of mine forwarded me this beautifully crafted video walking you through the production process of ink. I was surprised to discover that this piece was produced by a local (Toronto) company The Printing Ink Company. The knowledgeable gentleman who narrates the piece is Mr. Peter Welfare (President and Head Ink Maker).… Continue Reading

Printing on Straw?

A revolutionary new paper product has been used in a limited edition run of Margaret Atwoods new book: In Other Worlds: SF and the Human Imagination. The material is produced by the nonprofit forest advocacy group Canopy and the product is marketed as Second Harvest Paper. What makes this material interesting is it… Continue Reading

Pantone Apps

This week Pantone launched an Android version of its already successful iPhone app while simultaionoursly upgrading the Apple version to version 2.0. The application allows designers to capture, create and share colour palettes whenever and wherever they are inspired. At anytime designers and print production staff can have 13,000 Pantone colours… Continue Reading

Displays from Vuvuzela-land

Our good friend Mark Logan just returned from a visit to South Africa and sent a group of POP images discovered while in a Superspar. The following piece reflected an earlier POP Blog post entitled Shopper Marketing and New Citizens. Here is a display from Alberto-Culver and their TRESemme Naturals brand of hair care products.… Continue Reading

Coca-Cola Give’s It Back

As reported recently and seen at Globalshop this year, Coca-Cola has begun deploying it’s Give It Back campaign in the form of both temporary and permanent display programs. The displays are 100% recyclable and made of corrugated for the temporary version and recycled PET plastic for the permanent units. “Big deal”… Continue Reading

Blog Post Filters

object(stdClass)#227 (24) {
  ["ID"]=>
  int(3303)
  ["post_author"]=>
  string(1) "6"
  ["post_date"]=>
  string(19) "2011-06-02 22:33:39"
  ["post_date_gmt"]=>
  string(19) "2011-06-03 02:33:39"
  ["post_content"]=>
  string(3223) "As reported recently and seen at Globalshop this year, Coca-Cola has begun deploying it's Give It Back campaign in the form of both temporary and permanent display programs. The displays are 100% recyclable and made of corrugated for the temporary version and recycled PET plastic for the permanent units.



"Big deal" you may say, so have a lot of other brands. The beauty of the Coca-Cola example is (besides it's commendable design) this program is truely recycled and captured in Coca-Cola's own closed loop recycling program.
We've seen a number of displays produced using raw corrugated to convey the message of a sustainable position but there has never been a program that is confirmed to have been captured and routed into a brands own certified recycling program, to the best of our knowledge. The choice of "recycle or not" is often left to the discretion of the retailer.
In the words of Bruce Karas (Director of Sustainability and Environment, Coca-Cola Refreshments) "this display program is a physical manifestation of sustainability" having been engineered out of the gates for strength, weight (also part of the program to reduce shipping emissions), cost, sustainability and shopper engagement.

This is another step towards Coca-Cola's 2020 goal of achieving industry leadership in environmental stewardship in the areas of packaging and related components like retail merchandise display racks.



I recently discovered this use of recycled Coca-Cola PET bottles by a company called Emeco. Emeco partnered with Coca-Cola to design and manufacture the aptly named 111 Chair (each chair uses 111 rPET bottles).

Watch and see how this great chair comes to life.

http://www.flickr.com/photos/emeco/4508227875/

Here is Emeco's brief promo piece on the project.

http://www.youtube.com/watch?v=DiNZcL-Rwpk

You have to commend Coca-Cola for these projects and we can all hope that this continues a trend adopted by more and more product marketers. New materials, processes and technologies will allow us to keep pushing the barriers of design, manufacturing and shopper marketing using sustainable practices. Beyond the obvious rationale behind this and other projects like it, research suggests that 70% of shoppers consider sustainability today when making an in-store decision."
  ["post_title"]=>
  string(24) "Coca-Cola Give's It Back"
  ["post_excerpt"]=>
  string(0) ""
  ["post_status"]=>
  string(7) "publish"
  ["comment_status"]=>
  string(4) "open"
  ["ping_status"]=>
  string(4) "open"
  ["post_password"]=>
  string(0) ""
  ["post_name"]=>
  string(23) "coca-cola-gives-it-back"
  ["to_ping"]=>
  string(0) ""
  ["pinged"]=>
  string(81) "
http://www.artisancomplete.com/blog/2011/03/29/globalshop-2011-day-one-coverage/"
  ["post_modified"]=>
  string(19) "2011-06-02 22:58:45"
  ["post_modified_gmt"]=>
  string(19) "2011-06-03 02:58:45"
  ["post_content_filtered"]=>
  string(0) ""
  ["post_parent"]=>
  int(0)
  ["guid"]=>
  string(38) "http://www.artisancomplete.com/?p=3303"
  ["menu_order"]=>
  int(0)
  ["post_type"]=>
  string(4) "post"
  ["post_mime_type"]=>
  string(0) ""
  ["comment_count"]=>
  string(1) "0"
  ["filter"]=>
  string(3) "raw"
}

Point of Purchase