Posts about Display

Tesco Virtual Merchandising

Tesco Virtual Merchandising

A tour of UK retailer Tesco’s virtual merchandising arsenal led by their CIO Mike McNamara. For the record, no matter how much the virtual mirror is like an XBox, I know my kids would still need to be strapped down to have them stand still long enough to complete the buying process.… Continue Reading

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Traditional Print and Digital Screens Merging

It appears ever more likely that the day of the “disposable” screen is approaching as demand increases and the cost per unit falls. Here is a great example. The New York Times reports that the October 5th issue of Entertainment Weekly will utilize a new kind of insert that features a small LCD screen… Continue Reading

Avengers POP

Augmented Walmart Unleashes The Avengers

Marvel Entertainments “The Avengers” has been filling theaters since it’s release earlier this month. As with many comic inspired films it’s spawned thousands of licensing agreements resulting in Avenger themed fast food deals, lunch boxes, air fresheners, candy bars and every other imaginable tshotshke. At Walmart alone there is said to… Continue Reading

Puma Faas

Puma — The World’s Fastest Purchase

Puma Mexico ran this awesome (do I use that word too often?) and oh so engaging in-​store initiative entitled “The World’s Fastest Purchase”. Upon entering the store you were prompted to push a big red shiny button that starts the timer on your shopping experience. Once pressed you are issued a ticket (strangely out… Continue Reading

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Shopper and Social Cause Marketing

This past week Lush Cosmetics, a hand made all-​organic cosmetic retailer, took their long standing opposition to animal testing for health and beauty products to the street, better said, to the entrances and windows of it’s retail locations. Supporting a global movement led by Humane Society International this campaign coincides with World Week… Continue Reading