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100 Bentley St
Markham, ON, L3R 3L2
Canada

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Case Studies

Bauer Vapor (Nexus and Supreme) Permanent Floor Stands (OMA Bronze 2016)

Objective:  

Bauer was looking for a dynamic permanent display to support the launch of its much anticipated Vapor 1X hockey stick, with consideration the the same display would also need to adapt to hold the Vapor 1X skate which would launch 4 months after the stick. The display was designed to be a product glorifier, merchandising only one stick and one skate to drive awareness of the products with high visibility in a small footprint.

The goal of the display was to capitalize on the brand's excitement and provide retailers a portable glorifier to place within their stores for maximum visibility and to allow customers to see, touch and feel the product on display.  

Solution:

The small footprint floor stand needed to capture the look, feel and characteristics of the Vapor 1X product line. In working with the product, the design features a tapered "X" structural profile with a mirrored 1X logo on top to visually capture the energy of the product. To accommodate both the stick and skate launches, the display shipped out with the 1X Vapor stick in place with magnetic graphics front and centre, calling out the details of the new stick.

Once the skate launched, a small secondary package containing the cradle, a new diecut magnetic graphic replacement and the skate was sent out to retailers, along with simple instructions on how to affix to the display in order to transition communications from stick to skate.

Results:

To ensure ease of execution at retail and to meet maximum compliance, the displays were shipped out fully assembled and only had to be unwrapped and placed on retail floor. The display was received by retailers a week ahead of the launch and many were set up at the front of store/store entrance to advertise the product's anticipated arrival.

Bauer saw high double digit sales lifts in North America year over year compared to previous Vapor launch, and they believed that this display was an integral part in making Vapor 1X launch "one of the best launches ever" for Bauer. With the hype surrounding this product launch, Bauer saw full compliance at retail and fielded requests for additional displays in the larger retail locations.

With the tremendous success of this dual purpose fixture, Bauer contracted the design and production of two additional displays showcasing a stick and skate lunch for their Nexus 1N product line and their most recent Supreme 1S product line. 

Newell Rubbermaid Mr.Sketch Open Stock Semi-Permanent Sidekick (OMA Gold 2016) Objective: The objective was to launch the sales of open stock Mr.Sketch product at Staples Canada, to create secondary off-shelf placement and to increase overall brand visibility without cannibalizing the existing standard multi-pack product. Solution: A semi-permanent structure was created to house the open stock product. The standard colour skus were divided from the promotional colours with a larger-than-life hero product piece that caught the eye of the shopper and reinforced the brand identity. Space was allocated for a promotion graphic panel to be switched out along the promotional skus in the side. Colour stickers were located at the bottom of the pockets to simplify restocking at store level. Result: The display was fully assembled and pre-packed with product before shipping out to store. Because of this, store compliance was simple and successful. The total brand POS increased over half from the same period the previous year! With the open stock being a new offering, there was an impressive quantity of "singles" sales from these displays alone. The singles sales did not eat into the multi-pack sales, which also showed POS increase in the same retail environment, resulting in double digit increases in both dollar and unit sales. With an eye-catching, easy to stock/re-stock design, this display achieved prominent placement at retail. The brand was very pleased with the incremental sals of the new open stock product and felt that the dis0lay not only reinforced the iconic Mr.Sketch brand,but it was also easy and fun to shop! The larger than life product images helped the consumer find the desired product fro ma distance and encouraged the trial of new promotional scents.

Newell Rubbermaid Mr.Sketch Open Stock Semi-Permanent Sidekick (OMA Gold 2016)

Objective:

The objective was to launch the sales of open stock Mr.Sketch product at Staples Canada, to create secondary off-shelf placement and to increase overall brand visibility without cannibalizing the existing standard multi-pack product.

Solution:

A semi-permanent structure was created to house the open stock product. The standard colour skus were divided from the promotional colours with a larger-than-life hero product piece that caught the eye of the shopper and reinforced the brand identity. Space was allocated for a promotion graphic panel to be switched out along the promotional skus in the side. Colour stickers were located at the bottom of the pockets to simplify restocking at store level.

Result:

The display was fully assembled and pre-packed with product before shipping out to store. Because of this, store compliance was simple and successful. The total brand POS increased over half from the same period the previous year! With the open stock being a new offering, there was an impressive quantity of "singles" sales from these displays alone. The singles sales did not eat into the multi-pack sales, which also showed POS increase in the same retail environment, resulting in double digit increases in both dollar and unit sales.

With an eye-catching, easy to stock/re-stock design, this display achieved prominent placement at retail. The brand was very pleased with the incremental sals of the new open stock product and felt that the dis0lay not only reinforced the iconic Mr.Sketch brand,but it was also easy and fun to shop! The larger than life product images helped the consumer find the desired product fro ma distance and encouraged the trial of new promotional scents.

L'Oreal Maybelline ColorShow Temporary Floor Stand Tower (OMA Silver 2016) Objective: This project was created to reach 14-24 year old women in order to increase sales of ColorShow base during the peak nail season and to drive sales of the entire nail segment (which has been on the decline). The purpose was also to show continuous innovation by offering the ultimate range on all trend nail polishes through fashion-inspired colours and effects. Solution: Our client asked that the display showcase all of their product, and all of the colours in a New York City theme. Although we had limited budgets and quantities and were working with limited retailer height restrictions as well, we were able to create this design in corrugate, with a "lazy susan" so that the tower could be rotated to view all four sides. Result: Because the ColorShow tower was shipped near-packed, minimal set-up was required, ensuring maximum compliance. The nail category experienced its first week of growth for the year with the support of this ColorShow floor display! It was so successful that many stores kept the tower on the sales floor for 3-4 weeks!

L'Oreal Maybelline ColorShow Temporary Floor Stand Tower (OMA Silver 2016)

Objective:

This project was created to reach 14-24 year old women in order to increase sales of ColorShow base during the peak nail season and to drive sales of the entire nail segment (which has been on the decline). The purpose was also to show continuous innovation by offering the ultimate range on all trend nail polishes through fashion-inspired colours and effects.

Solution:

Our client asked that the display showcase all of their product, and all of the colours in a New York City theme. Although we had limited budgets and quantities and were working with limited retailer height restrictions as well, we were able to create this design in corrugate, with a "lazy susan" so that the tower could be rotated to view all four sides.

Result:

Because the ColorShow tower was shipped near-packed, minimal set-up was required, ensuring maximum compliance. The nail category experienced its first week of growth for the year with the support of this ColorShow floor display! It was so successful that many stores kept the tower on the sales floor for 3-4 weeks!

Corby's Glenlivet Founder's Reserve Semi-Permanent Floor Stand (OMA Silver2016) Objective: This was created to promote and raise awareness of the newest addition to the Glenlivet family of Single Malt Scotch. The TGL Founder's Reserve display was created to drive sales and secure secondary placement in store. The client's vision was to create a high-end, free-standing display to reinforce the premium positioning of the Glenlivet brand, despite this product entering the market at a lower price point than other products in the Glenlivet family. Solution: Our design studio used falcon board to support the weight of the bottles - this ensured that it had the same strength of a metal display but with less cost. We then used corrugate to wrap the shelves to for a more finished look. Lastly, we incorporated a clear acrylic showcase for one of the bottles to provide a rich, high-end looking product. The units were shipped fully assembled for ease of assembly at on-site and compliance was perfect, with 100% of the units being assembled and in field during the busy holiday season. Result: Sales results of the product at launch exceeded expectations by over 50% in the Canadian market and the retailers who had the display instore, reported a quarter more sales that same stores without the display.

Corby's Glenlivet Founder's Reserve Semi-Permanent Floor Stand (OMA Silver2016)

Objective:

This was created to promote and raise awareness of the newest addition to the Glenlivet family of Single Malt Scotch. The TGL Founder's Reserve display was created to drive sales and secure secondary placement in store. The client's vision was to create a high-end, free-standing display to reinforce the premium positioning of the Glenlivet brand, despite this product entering the market at a lower price point than other products in the Glenlivet family.

Solution:

Our design studio used falcon board to support the weight of the bottles - this ensured that it had the same strength of a metal display but with less cost. We then used corrugate to wrap the shelves to for a more finished look. Lastly, we incorporated a clear acrylic showcase for one of the bottles to provide a rich, high-end looking product. The units were shipped fully assembled for ease of assembly at on-site and compliance was perfect, with 100% of the units being assembled and in field during the busy holiday season.

Result:

Sales results of the product at launch exceeded expectations by over 50% in the Canadian market and the retailers who had the display instore, reported a quarter more sales that same stores without the display.

Boreale Beer Temporary Floor Stand (OMA Silver 2016) Objective: The objective was to re-launch the Blanche beer in time for the important summer season and to offer consumers the option of building their own customized six-packs. Solution: Although traditionally, beer is very often marketed solely to men, Blanche had to appeal to the entire +19 population. We used a giant corrugate orange slide as a garnish for the white beer, which drew attention to the floor stand which was printed with metallic paper. Result: The use of metallic paper called out the can perfectly. The beer can floor stand packed flat, which made it easy to fit in a small car (since merchandising reps delivered /set-up in store) and they assembled quickly, resulting in 100% compliance. The client reported a double digit increase in sales over the same period in the previous year. The program was successful in achieving ROI for Boreale, and supported their decision to focus on manufacturing more beer cans (in addition to bottles). 

Boreale Beer Temporary Floor Stand (OMA Silver 2016)

Objective:

The objective was to re-launch the Blanche beer in time for the important summer season and to offer consumers the option of building their own customized six-packs.

Solution:

Although traditionally, beer is very often marketed solely to men, Blanche had to appeal to the entire +19 population. We used a giant corrugate orange slide as a garnish for the white beer, which drew attention to the floor stand which was printed with metallic paper.

Result:

The use of metallic paper called out the can perfectly. The beer can floor stand packed flat, which made it easy to fit in a small car (since merchandising reps delivered /set-up in store) and they assembled quickly, resulting in 100% compliance. The client reported a double digit increase in sales over the same period in the previous year. The program was successful in achieving ROI for Boreale, and supported their decision to focus on manufacturing more beer cans (in addition to bottles). 

FGL Store Audit and Rebranding of At-Retail Print, Autumn 2014

Objective:

FGL Sports, originally owned by The Forzani Group, was built up to its 190 current locations through the acquisition of many smaller companies.  This meant that through the years there were many store concepts and many designs.  The company also had a tagline that was “Power of Sport”.  This appeared all through many of the older stores but it was not catalogued as to where these could appear in the store.

Solution:

In the Fall of 2014, Artisan was charged to Audit 88 locations across Canada in a period of 6 weeks, remove all the old branding and replace with the new Branding graphics and tagline, “Your Better Starts Here”.

In order to accomplish this and allow for future planning, Artisan developed an app for the iPad that allowed our installers to go in to stores, survey, photograph and add in sizing (including frame sizes, outside and inside dimensions), location in the store, substrate information, and notes. This was uploaded each night and we were able to download the requirements and produce signage, replace or repair frames within a few days. All of the information was confirmed and stored in a database, by store, for access in the future.

Result:

Five teams were trained over a period of 3 days.  We were able to complete the 88 locations within the time allotted.  The client was happy with the results and we came in under budget.  This database has since been reviewed for other updates.  The most recent was to removed any unlicensed images of Sidney Crosby as the partnership between Crosby and FGL Sports had recently ended.

Mark's Transition of At-Retail Print to Artisan Complete, July 1, 2014

Objective:

In July 2014, Artisan Complete bid on producing the Fall Core Kit for Mark's.  Mark's is a chain of Clothing Stores in Canada with 382 locations.  They operate using signage in English, French and Bilingual.  One of the paramount criteria to their printed materials and their branding is that their logo matches their corporate orange. Their current provider was forced to always run Mark's signage with the addition of a special orange to the 4-colour artwork, requiring them to output all branded print collateral as 4-colour Process + 1PMS.  In addition, they did not have a provider that was able to give them a full range of services including a management system for their signage.

Solution:

At this time Artisan had just installed the Onset QR40. This state of the art print device uses 8-channel technology. These channels are comprised of CMYK + light cyan and light magenta for superior colour control, smoother transitions, as well as a broader colour gamut, plus 2 dedicated channels of white to facilitate printing on clear substrates as well as other unique print demands. A key feature to this press was the ability to generate a grid of coded colour iterations called a “colour atlas” that allowed us to “dial-in” repeatable CMYK versions of all key corporate colours including the difficult Orange. Once a specific iteration was approved and the code identified the software automatically swapped in the appropriate colour values where necessary. This increased functionality gave Mark's the confidence to transition a large portion of their printing to a digital process.

Artisan has an Online Management System (OMS) that was being used with Mark’s sister company FGL Sports.  We put Mark's on to the system and tailored it to their workflow. They currently have 1263 different items in inventory which can be requested by store and are shipped out once approved by Head Office.  It is currently being populated by the RVM’s to denote which stores have which fixtures and for specific signage requests. This will allow us to pull distributions once all of the information is updated.  Currently the master distribution documents are updated each time the stores ask for additional pieces to fill signage locations not addressed.

Result:

Using the colour atlas for Mark's orange allowed us to switch most of their printing to CMYK using the QR40.  This transition from Large Format Litho printing to an approved Digital print process enabled Mark's to find cost savings of nearly 30% on their first national campaign with us. Switching from Litho to Digital printing also reduced the amount of stock required to run their signage campaigns significantly. This reduction of paper usage was of interest to Mark's as they are sensitive to environmental impact. Our Digital production also reduced the amount of ink and the development of multiples of Large Format Litho plates.  With the amount of signage versioning that was involved with each campaign (between language splits and department-specific signage) Artisan's Digital print process also allowed Mark's to reduce production turnarounds significantly.

The Artisan OMS has drastically reduced the amount of work required by Marks personnel for signage requests while simultaneously improving order accuracy. We have achieved this by allowing the RVM’s the ability to make requests directly into the system while providing the National Signage Manager one-click approval capability. The subsequent dynamic update of the master distribution documents provides continuous improvement for future order accuracy. These user-friendly customizable tools have allowed Marks to get a more accurate read on the specific needs of each store resulting not only in fewer reruns but fewer overruns as well. This operational efficiency saves Mark's two precious commodities; both time and money.

The quarterly visits enabled us to address specific areas such as “Flame Resistant Clothing”.  By creating flags to hang on each end of this section we were able to create a call-out that attracted consumer attention to this category. We also came up with a method to temporarily wrap footwear endcaps with graphics. The significance of this is that it allows Marks to generate revenue by “renting” this space out to vendors in order to display their product line-up in a specific strategic location. We are currently developing acrylic signage that will be displayed above the merchandise with framed backgrounds and mannequins. The premium nature of these signs will elevate the brand presence for 3 specific lines where the perception of the brand has been in need of uplifting.