Tip of the hat to Russell Goldstein and his team at Strategy for the launch of the inaugural Shopper Innovation Awards. We are excited to see the work this brings forward from the numerous companies involved with path to purchase marketing activities.

In their own words here is a brief summary of the initiative.

The Shopper Innovation Awards inspire innovation and collaboration across Canada’s shopper marketing industry by showcasing breakthrough achievements spanning the retail and consumer packaged goods program front.

The Shopper Innovation Awards are produced by strategy, Canada’s national marketing industry magazine and news site, published by Brunico Communications. Strategy also produces the annual Shopper Marketing Forum.

Entry deadline for this competition is November 5th