Last night, I hosted the first Toronto-based Shopper Marketing social on the rooftop patio of The Drake Hotel.
I’m going to be the first to admit that only using LinkedIn as the means of invitation was a #fail on my part and something I’ll make good on when planning the next event. What was great to see and hear from the small crowd that gathered was that the concept had legs and that we all want to do it again. I’m happy to say we had many branches of the shopper marketing tree represented including shopper insights AC Nielsen, and Rogers Media, agency BBDO Toronto, brand Pepsico Frito Lay and producers Gorrie and At-Shelf Solutions, oh and me.
We all know that anything planned for the summer would be a waste of time as we all head out to the cottage or look to fill our summer evenings with friends and family. With that in mind stay tuned for an invitation for early September as we look to host Round Two. I’m excited about the fall event as today a slew of emails came in requesting that I notify when the next event is taking place. If nothing else the reaction of our initial group and the emails following up today prove there is a place for an event like this.
If you are interested in attending send me an email at kris.m @ artisancomplete.com and I’ll add you to our email list.