Under the Influence by Terry O’Reilly

January 23, 2012 5:04 pm

Under the Influence by Terry O’Reilly

Click here to listen to a great 27 minute CBC podcast by Terry O’Reilly highlighting the differences between male and female shoppers. There are a host of insights that can be easily applied to your practices when managing the gender gap in-store. The podcast is also available for purchase in the iTunes store.

Terry references a recent research study that reveals that the average woman spends eight years of her life shopping. Men conversely represent only a fraction of that. Have a listen, I’m sure you’ll enjoy it — male or female.

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Under the Influence by Terry O’Reilly